Call of Duty franchise set for a new sales record !

Today Call of Duty Modern Warfare 3 is released with big potential to set a new world record for gaming sales. The gaming franchise's last release made £ 600 million with 20 million units sold in the first six weeks. However there has been big competition from other games like Skyrim and Battlefield 3 all wanting to be top dog for everyones christmas lists this year.
I feel games use just as much advertising and marketing as big hollywood films. The Demand is out there !

http://www.itproportal.com/2011/11/08/modern-warfare-3-enroute-break-all-sales-records/